OK, not exactly, but Google’s new venture into selling radio ad space may help those in radio better understand and justify the medium’s role in the advertising equation. We have all heard much about it but many have not taken the time to get articulate about the pitch being made on our behalf. Here we go…. Broadcast your ads on the radio, and increase the impact of your AdWords campaigns. Radio advertising can increase the overall impact of your ad campaigns when used in conjunction with online advertising. 57% of online radio listeners look up items on the web after hearing an audio ad. Learn more. Radio is also a cost-effective way to reach customers who are not online — whether they’re driving to work, or the gym, or the store, you can still get your message across. With Google AdWords, you can launch radio ad campaigns in just a few quick and easy steps,and do it all online. Create a custom radio ad. Use the Google Ad Creation Marketplace to get help creating an ad that’s customized to your business. Get in touch with professionals who provide quality scriptwriting, editing, production, and voice over talent – all within a budget you set. Showcase your business on over 1,600 terrestrial FM and AM radio stations across the U.S. Target your customers on “top ten” stations in all 25 of the most popular US markets — we can even guarantee premium inventory during all standard dayparts. Closely monitor your campaign performance. Review online reports to track results of your radio campaign. You can find out exactly when your ad aired, and you’ll even have access to a recording of how your ad sounded on the radio. ©2008 Google – AdWords Home – Help – Print Ads – TV Ads
