garryleigh

I’m Losing My Grip Here!?

In Media, Radio, marketing on April 8, 2009 at 4:53 pm

nonprofit

All too regularly I am in touch with friends who are finding themselves with a lot of extra time on their hands due to more corporate “right sizing” and we sort thru the immediate steps of goal reassessment and plotting the job search strategy.  Then comes the step of actually putting yourself and your talents out there and opening up for the harsh reality of a very tight job market.
I try to frequently tweet and post articles relating to staying engaged and motivated in our creative endeavors by volunteering some of our talents to organizations to which you feel connected.  They are feeling the economic crunch from all levels and can probably really use the help and support of your time and talents while you get the creative rush of doing something new, different and challenging of your skills in a whole new working environment.  We don’t mind “making money for the man” when it’s a cause we believe in and it is particularly satisfying to be around like minded people making progress toward our mutual goal.
Showcase your talents, connect with others in your field, stay primed and ready for the next job and feel great at the end of the day for all that you’ve accomplished on the way.  Positive energy can be created quickly while the alternative is often lost focus, dwindling momentum and precious time wasted while waiting for things to happen as opposed to making good things happen.  Forward your phone to the cell and you won’t miss a call that day or two a week that you are out pro bono.
Some corporate structures include pro bono as a part of who they are, like GSD&M in Austin, and it helps balance and center creative energy to apply it positively to mankind as well as to the bottom line.
For many this is a great opportunity to decompress, reassess, and properly address our most heartfelt passions and that energy created will cross into your job search as well as the excitement of learning the systems employed by the non-profit.  I just put together an IP Television system for streaming races for my daughter’s team and had a blast doing it!
When asked in your next job interview what you have done since leaving company X, it will be fun to feel your pride as you explain the progress you helped facilitate within that favorite organization and that will speak volumes on who you are!
Let’s get busy.

Garry Leigh
Snafu Consulting, LLC

Martha Stewart’s Cost Of “Living” Large?

In Cousumer experience, Media, marketing on March 4, 2009 at 6:36 pm

mscover_medium

When ad revenues sharply decline what do you do with your magazine?  Make it more focused on the reader to increase circulation, word of mouth, demand and thereby ramp up revenue?  Of course not.  You do what everyone else in traditional media does today and change the product to better suit an advertiser’s message while hoping the consumer doesn’t feel used in the process.
Living is going where the remaining ad spending is for publications and will be adding new features to court those accounts like a health and beauty column, a fashion department and of course, an occasional travel piece for better ad proximity to editorial content.
Pages in Living are down over 35% this year so why not?  Will the reader notice or care?
Does this remind you of any other facet of media lately?  It reminds me of an episode of “30 Rock” which really brought home the product ramifications of catering to advertisers rather than viewers.
The real solution for traditional media’s dilemma might just be to go where the consumers are and give them what they want when, where, and how they want to consume it.  Rather than spending billions trying to push an audience to our house, how about we take our brilliantly targeted content to them in their environment in a form that is most usable to them?!
I know, this is the same message you’ve heard from Snafu Solutions for years, but when MARTHA STEWART gets dragged into the fray, it’s time to act or in the very near future her magazine may be adding a stock tips feature. Brought to us by Citi.

Garry Leigh     Snafu Consulting

Is Your Finger On The Pulse?

In Cousumer experience, Media, Radio, marketing on January 23, 2009 at 9:26 pm
Are you sure you know what she's thinking?

Are you sure you know what she's thinking?

The days of our programming departments spending TONS of money on audience research are pretty much over and now we have to fight for every bit of music testing we can get, so perceptual research and the usual strategic planning based on those volumes of information are pretty much left to local management to figure out now.  There are marvelous exceptions along the way, and you are the lucky ones, but for the most part we’re out digging up every bit of info we  find on our audience and what they want to hear right now.  Not last week or last month, but right now.  It’s actually a tall order and many Program Directors are screaming at their staff right now for saying something no-one wanted to hear.  Yes it is a part of the PD’s job to help the staff find hot topics and guide them on seamlessly integrating that content into their show, so as always, check with me anytime on an extensive list of sites which overview usage in their particular web niche.  Then we’ll try to focus them as tightly as you can on your market as the hot topics will very widely by geography, but this can help you get into the moment.

Garry Leigh      Snafu Consulting.com